H&M

H&M Magazine, what a great concept/marketing tool! I've picked up the magazine maybe one other time before, but it's definitely  something I'm going to try and make a note to do every season. What I like most about it, is I saw a lot of the clothes they have in their magazine spreads in the stores. I feel like sometimes when I see Ad's or magazines/catalogs from a retailer, I never find the merchandise in it. But I remember seeing most of the clothing in their spreads in the store. But alos, the girls and photo shoots are just stunning! The magazine is free and anyone can just go grab it from the store!

"Print Panache, slick metalics, and worn-in denim. Mini everything, sleeveless anything, and a jump suit to boot. It's SPRING FASHION" 

Here are some highlights from the spring trends.

Mix Master: "The key to mixing contrasting elements like metalics, florals and brights is to find a harmonious color scheme"  

Sweater: $34.95

Pants: $14.95

Pumps: $24.95

Earings: $2.95

Necklace: $12.95

Cuff: $9.95

Cozy Boudoir: "Channel the old school glamour of Rita Hayworth with a sweet halterneck negligee, but keep it comfy with socks"  

Babydoll: $24.95

Socks: (H&M vintage) 

Moto Mode: "A sleeveless biker jacket is surprisingly versatile thrown over crisp white layers, the result is striking" 

Leather vest: $199.00

Leather skirt: $99.00

Bracelets: $17.95

H&M Mag also has a spread of "field of dreams fashion" which is stunning and a "Ready Steady Gold" spread which I love and the models are just so glam. Did I mention.. David Beckham yet? During the superbowl, I found my new favorite commercial featuring David Beckham in designer underwear for H&M. It just features an interview with him, and some very sexy photos.
All in all I think they certainly went the right direction with this magazine, and its not a catalog either.Feature Fashion week, photographers, models, etc. SO if you have yet to pick this up, I recommend it!

For the heck of it, here are some quick facts about H&M

• Today H&M operates around 2,500 stores, in  43 different countries,  and has 94,000 employees
• H&M was established in 1947 in Sweden, by Erling Persson
• Between all H&M collections there are about 140 in house designers together with buyers and pattern makers
• Online shopping is not available in the US just yet, but available in Sweden, Norway, Denmark, Finland, the Netherlands, Germany, Austria and the UK. 
• Their growth target is to increase the number of stores by 10-15% per year
• H&M buys products from around 700 independent suppliers in Asia and Europe